The More & Company was founded by Shri Satappa Dhondiram More in 1973, with the aim of producing genuine Kolhapuri Leather Chappals in Mhalunge, a village located in the Kolhapur district of Maharashtra, India. Over the years, the initial setup was substantially modernized, but in 2014, Dr. Dileep More (Ph.D., lIT Bombay), the son of the founder, recognized the necessity for a more advanced and integrated organization to meet the evolving demands and preferences of customers.
Hey possessed an unflinching passion for Kolhapuri chappals. He wished to assist the craftsmen who were struggling to make ends meet from their trade. Dileep embarked on his journey by comprehending the craft and the predicaments faced by the artisans.
Subsequently, he initiated his own brand, Korakari, with the objective of providing a platform for the artisans to display their craft and earn a fair livelihood. He collaborated with a group of artisans in the Kolhapur district to produce top-quality chappals that merged conventional design with contemporary aesthetics.
Nonetheless, the expedition of Korakari was not devoid of obstacles. The brand encountered stiff competition from other footwear brands and faced challenges while carving out a niche in the market. Nevertheless, Dileep remained resolute and continued to strive hard to promote the brand and the craft.
The Story of Success
Korakari's chappals quickly gained popularity among individuals who valued the craftsmanship and distinctiveness of the footwear. Furthermore, the brand helped the artisans to earn a sustainable income and ensured the preservation of the art of Kolhapuri chappal-making for the next generation.
The success of Korakari epitomizes the potency of passion, determination, and hard work. Dileep's aspiration of establishing a brand that not only delivered premium footwear but also aided in preserving a dying art has come to fruition. The artisans of Kolhapur can continue to earn a livelihood from their craft for years to come.
Currently, Korakari is an established brand that is renowned for its handmade Kolhapuri chappals of superior quality. The brand has rejuvenated the dying craft of Kolhapuri chappal-making and has provided a reliable source of income for the artisans who craft them.
Kolhapuri Chappals - The Craft
Korakari, a well-known brand, is famous for its outstanding Kolhapuri chappal. Yet, the brand's story goes beyond footwear, representing a dedicated community preserving the tradition of making Kolhapuri chappals through their hard work. Korakari's triumph showcases the power of passion, determination, and effort. Dileep's vision of creating a brand that not only offers high-quality shoes but also preserves a fading art has become a reality. This ensures the artisans of Kolhapur can sustain their livelihood through their craftsmanship in the future. Korakari is a well-known brand recognized for its superior quality, handmade Kolhapuri chappals. It has revived the dying craft and provided a dependable income for the artisans involved. The production of genuine Kolhapuri chappals, a type of footwear, takes place in the vicinity of the Kolhapur district in Maharashtra, India, and they are Geographically Indexed (GI) marked.